Data cleaning in Google AnalyticsAlthough Google Analytics (GA) is somehow aware of common spam sources there are still resources it cannot recognize. Those are the…Sep 7, 2021Sep 7, 2021
A/B Testing MasteryA/B testing puts effectiveness as its top priority by experimenting to see if something has the desired impact or not. For example, a…Aug 29, 2021Aug 29, 2021
Conducting Customer SurveysIf you want to increase conversions, you have to figure out who exactly is your primary target audience, what they want, what matters to…Aug 23, 2021Aug 23, 2021
Heuristic AnalysisWhile we have to be very data-driven in this job, there’s no substitution for human-led evaluation of a website and that’s where heuristic…Aug 16, 2021Aug 16, 2021
Marketing Conversion ResearchNow that never happens. You need to diagnose the patient before you know how to treat him. Sounds plain obvious, doesn’t it? Not so in the…Aug 8, 2021Aug 8, 2021
How to speed up growth with conversion optimization“In internet marketing, conversion optimization, or conversion rate optimization (CRO) is a system for increasing the percentage of…Aug 2, 2021Aug 2, 2021
Identifying and amplifying growth channelsBeing able to identify other growth channels is an important function of growth and we need to choose these wisely. We need to identify…Jul 26, 2021Jul 26, 2021
User-Centric MarketingI recently piqued an interest in design thinking, and as usual, I decided to link this to digital advertising. First, let’s take a moment…Jul 19, 2021Jul 19, 2021
Becoming a Growth MarketerGrowth Hacking is a relatively new focus within the field of marketing, focused on the growth of a company. It is both referred to as a…Jul 11, 2021Jul 11, 2021