Anita Princewill – Medium

Anita Princewill

Data cleaning in Google Analytics

Although Google Analytics (GA) is somehow aware of common spam sources there are still resources it cannot recognize. Those are the…

Sep 7, 2021

Data cleaning in Google Analytics

Sep 7, 2021

A/B Testing Mastery

A/B testing puts effectiveness as its top priority by experimenting to see if something has the desired impact or not. For example, a…

Aug 29, 2021

A/B Testing Mastery

Aug 29, 2021

Conducting Customer Surveys

If you want to increase conversions, you have to figure out who exactly is your primary target audience, what they want, what matters to…

Aug 23, 2021

Conducting Customer Surveys

Aug 23, 2021

Heuristic Analysis

While we have to be very data-driven in this job, there’s no substitution for human-led evaluation of a website and that’s where heuristic…

Aug 16, 2021

Heuristic Analysis

Aug 16, 2021

Marketing Conversion Research

Now that never happens. You need to diagnose the patient before you know how to treat him. Sounds plain obvious, doesn’t it? Not so in the…

Aug 8, 2021

Marketing Conversion Research

Aug 8, 2021

How to speed up growth with conversion optimization

“In internet marketing, conversion optimization, or conversion rate optimization (CRO) is a system for increasing the percentage of…

Aug 2, 2021

How to speed up growth with conversion optimization

Aug 2, 2021

Identifying and amplifying growth channels

Being able to identify other growth channels is an important function of growth and we need to choose these wisely. We need to identify…

Jul 26, 2021

Identifying and amplifying growth channels

Jul 26, 2021

User-Centric Marketing

I recently piqued an interest in design thinking, and as usual, I decided to link this to digital advertising. First, let’s take a moment…

Jul 19, 2021

User-Centric Marketing

Jul 19, 2021

Becoming a Growth Marketer

Growth Hacking is a relatively new focus within the field of marketing, focused on the growth of a company. It is both referred to as a…

Jul 11, 2021

Becoming a Growth Marketer

Jul 11, 2021

Anita Princewill

Anita Princewill

Data-driven Digital Marketer & Photographer|| Based in Lagos, Nigeria. Find me at linkedin.com/in/anita-princewill/

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