Source

Although Google Analytics (GA) is somehow aware of common spam sources there are still resources it cannot recognize. Those are the resources that need to be set up manually. The reason you want to remove spam is that this bad data is hiding the story analytics is trying to say…


A/B testing puts effectiveness as its top priority by experimenting to see if something has the desired impact or not. For example, a company can use it as a tool of experimentation when deploying something new on their website. It can also be used in research too. …


If you want to increase conversions, you have to figure out who exactly is your primary target audience, what they want, what matters to them and what are the sources of friction for them. …


While we have to be very data-driven in this job, there’s no substitution for human-led evaluation of a website and that’s where heuristic analysis comes in. What’s that? Well, here’s a definition:

Heuristic analysis is an expert based analysis that uses experience-based techniques for problem solving, learning, and discovery. …


Now that never happens. You need to diagnose the patient before you know how to treat him. Sounds plain obvious, doesn’t it? Not so in the conversion world!

There are plenty of people (some who call themselves optimizers) who claim to know immediately what’s wrong with a website, and how…


“In internet marketing, conversion optimization, or conversion rate optimization (CRO) is a system for increasing the percentage of visitors to a website that converts into customers, or more generally, takes any desired action on a webpage. It is commonly referred to as CRO.” — Wikipedia

There are three objectives or…


Being able to identify other growth channels is an important function of growth and we need to choose these wisely. We need to identify which channels are performing well and which aren’t. …


I recently piqued an interest in design thinking, and as usual, I decided to link this to digital advertising. First, let’s take a moment to look at what user-centric marketing is all about and why we actually need it because even if you are convinced of the need for a…


Growth Hacking is a relatively new focus within the field of marketing, focused on the growth of a company. It is both referred to as a process, as a set of cross-disciplinary skills. Growth hacking emerged as a term for a couple of reasons with the lean startup methodology, (which…

Anita Princewill

Data-driven Digital Marketer & Photographer|| Based in Lagos, Nigeria. Find me at linkedin.com/in/anita-princewill/

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